Making the Switch to Cruelty-Free Beauty: My Journey


Making the transition to cruelty-free (CF) makeup is something that I have wanted to do for a really long time. The thoughts that go through your mind initially - it's too hard, it's too confusing, it's too overwhelming - quickly get outweighed with a little research and some willpower. I decided that I would like to take a stance to no longer support companies who test on animals and to boycott these brands in an effort to show companies that investing more time and energy into becoming cruelty-free is their best option. After all, why would they change their habits if they are making lots of money from people who are not aware of their non cruelty-free practices? If you'd like to read more about my journey to transitioning to cruelty-free beauty products, please keep reading!



Now I'd just like to preface this post by saying I am 100% not judging any one who does not use exclusive CF products. I understand the decision is difficult to make, and may not be for everyone. I am not a vegetarian or vegan, so that in itself could be seen as a contradiction. Personally, I see this as a way for me to contribute to the larger cause. I always try my best to ensure the food that I eat is bought from local sources where possible. However, I believe the food we eat is a seperate issue and today I am just talking about making the switch to cruelty beauty products. I am confident that I can choose to purchase beauty products that are not supporting unnecessary animal testing, even if this testing occurs only in China.


I won't get into all the debates and reasons behind turning to cruelty-free makeup products but you can read this article here from Cruelty Free Kitty which explains it very well. There are lots of advantages to supporting CF brands and to me, it just makes good sense. I am only new in my transition to CF so I am using up products as I can before selling and rehoming the rest. I have committed to cease purchasing any non-CF beauty products.

The brands that I am currently using products from that are not CF (looking for alternatives) are:


✘ Benefit
✘ Bioderma
✘ Clinique
✘ Covergirl
✘ Estee Lauder
✘ Goldwell
✘ KMS
✘ L'Oreal
✘ Lancome
✘ La Roche-Posay
✘ LORAC
✘ MAC
✘ Make Up For Ever
✘ Maybelline
✘ Max Factor
✘ NARS
✘ Palladio
✘ Philosophy
✘ Revlon
✘ Rimmel
✘ Sephora Collection

The brands I currently use and love who are CF are the following:


✓ Anastasia Beverly Hills
✓ Bare Minerals
✓ Becca
✓ Charlotte Tilbury
✓ Ciate London
✓ ColourPop
✓ Dermalogica
✓ Eye of Horus
✓ Hourglass
✓ IT Cosmetics
✓ Jouer
✓ Kat Von D
✓ Korres
✓ Lush
✓ Make Up Geek
✓ Marc Jacobs Beauty
✓ Milani Cosmetics
✓ Morphe
✓ NYX Cosmetics
✓ OFRA Cosmetics
✓ Physicians Formula
✓ PUR Cosmetics
✓ Skinstitut
✓ Smashbox
✓ Stila
✓ Tarte
✓ The Balm
✓ The Ordinary
✓ Too Faced
✓ TruSelf Organics
✓ Urban Decay
✓ Zoeva

I was honestly so pleased to find a HUGE range of CF brands that I already use and love!!! That made the choice to transition to CF a lot easier as I felt less anxious about my blog and content being compromised due to my own personal choices.



The biggest brands that I initially felt that I would have difficulty parting with were MAC for my large collection of lipstick bullets. I also currently use Benefit's brow products and mascaras so alternatives will need to be found there as well. I also have a large amount of Rimmel and Maybelline products but I don't think I will have too many issues parting with, since I have so much makeup already. Perhaps if you had a smaller collection this would effect you more since there are a larger amount of drugstore brands that are non-CF. However, I have found some good CF drugstore alternatives are Essence, Physicians Formula, Australis Cosmetics, Models Prefer, NYX Cosmetics and Sleek Cosmetics.


I am personally excited by this journey and happily accept the challenge of finding new brands and products who do not support animal testing and have ethics and values I can get on board with. I would simply rather support these brands. So far I have found a lot of these brands are also more environmentally friendly and a lot of them are made in Australia which is also great to support. 

Anyway I hope you enjoyed this post and I plan to do more posts documenting my journey to transitioning to 100% cruelty-free beauty products.




Are you surprised by how many brands are cruelty-free? 
What is one brand that you would have difficulty letting go of that still supports animal testing?


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